Think BEFORE You Act

My customers are far from normal.


Normal customers know what they want to buy before they head to the store.
My customers show up to the store, and spend hours reading the boxes, convinced they will find something they will want to buy.


Normal customers ensure they have a use for a product before they buy it.
My customers spend money on anything in arm's reach, and then complain when they find out they can't use it.


For example: Netbooks. These are the tiny little laptops with no DVD drive. Everyone has one, and nobody seems to realize that it has no way whatsoever to read discs. We are reminded of this constantly, and it all goes the same exact way:


Customer: "Can I buy Office?"
Me: "Sure, here you go."
Customer: "You know what I realized? I can't install this on my netbook, haha heehee hoohoo hah!"
Me: "Sorry. No returns, refunds or exchanges."
Customer: "But I didn't know!"
Me: "Then why'd you buy the software?"
Customer: "I just ASSUMED that the DVD drive was hiding in Magical Unicorn Land and would pop out when I brought home my software!"
Me: "Well unfortunately, your netbook actually doesn't come with one, so you will have to buy an external DVD drive. Luckily, though, they're really cheap."
Customer: "I can't afford $30 for an external DVD drive!"


Boo hoo, customers. Boo hoo.